How to Determine Which Anti-Counterfeit Solutions Are the Best
Anti-counterfeiting solutions such as watermarks, scratch-off secret codes, and holographic stickers are being replaced by NFC chip-based and QR code anti-counterfeiting.
Holographic stickers, scratch-off secret codes, watermarks and even holding documents against the light were deemed the best anti-counterfeiting technologies. However, these solutions are getting replaced by more effective alternatives that better equip businesses for the rising sophistication and scale of counterfeiting operations. The digit of counterfeit items sold on online platforms is rising, creating challenges for even the most veteran players. Luckily, this setting has also stimulated the availability of new, digital anti-counterfeiting technology. These new technologies are more versatile, and cost-friendly, and give real-time data to businesses dealing with counterfeits in the industry.
The new stars of the latest anti-counterfeiting solutions are RFID, NFC chips, and QR codes connected to cloud-based counterfeit files and case management platforms. Some of the new solutions provide a reliable and convenient way for clients and inspectors to authenticate lots of products with a smartphone. This page explains how to assess anti-counterfeiting solutions and choose the best.
How to assess anti-counterfeiting solutions
When assessing anti-counterfeiting solutions for documents, packaging, or products, you will have to consider the following:
Are you interested in gathering real-time data? If the solution you’re assessing does not connect to an online system or platform, it’s unlikely you won’t be able to collect useful interaction data. Digital anti-counterfeiting solutions can create real-time data that give a picture regarding counterfeiting operations that are valuable for your business, clients, and end users.
Do you want to be able to ‘discover’ fake products that have fully left the anti-faking feature off the product? Some digital anti-counterfeiting solutions incorporate a crowdsourcing-like method for a ‘trusted channel’ to get included in the anti-forging program design. Not all solutions have this.
Is key data like location info, about counterfeits offered? The best anti-counterfeiting solutions collect data on scan frequency, and scan location, record counterfeit websites, and utilizes all this info to provide mitigation and enforcement options.
Is the solution hardened and tough to copy or ‘crack’? No security solution is 100% immune to attack. One of the most effective preventive measures in anti-forging is introducing a prohibitively high effort or cost to crack the solution. If a bad actor swaps a genuine marker, such as a tag with a forged one, it might be impossible or hard to note the difference with the eye. If making a passable replica of an anti-counterfeiting feature needs low cost and effort than the potential gains, consider something a bit tougher.
Ease of use should also be considered. Any anti-counterfeiting system provider ought to be able to clearly provide answers to these questions:
Is checking authenticity simple and quick? How rapidly can an end client or inspector obtain a ‘fake’ or ‘genuine’ assessment? Outcomes that take too long will lead to fewer individuals even trying to complete the verification process.
Does authentication demand special equipment? The finest countermeasures will not require much in the way of specified tools.